Typology : Retail
Completed : May 2018
Situated inside a high-end departmental store, the challenge was to align the gadget shop with the surrounding menswear outlets. The main concept was to integrate tech and fashion, showcasing the lifestyle and curatorial angle of the otherwise mundane conventional gadgetry display. Gadget shops are often labelled as masculine or sterile, but with the introduction of colours and timber materiality, the design creates an almost domestic and warm setting yet futuristic and dynamic – chanelling the characteristics of a modern-day urbanite that might frequent the store.