Chuck'smas 2023
Chuck'smas 2023
Chuck'smas 2023
Chuck'smas 2023 is a festive pop-up experience centred around graffiti as a key element of structure, texture, and visual expression in its booth design.

Chuck’smas is an annual Christmas pop-up event and holiday marketplace by Chuck’s. For Chuck'smas 2023, graffiti is a key element of the booth design, used as a form of structure, texture, and visual expression.
“CHUCKS ST”
Inspired by graffiti as a visual language of rebellion and self-expression, the pop-up reinterprets the urban landscape through a Brutalist lens. The space is designed as an abstract mini city, where bold forms, colours, objects, and textures come together to create an environment shaped by creativity and individuality. Fashion, art, and self-expression are woven into the space, allowing the booth to feel like a small fragment of the city brought to life.


Chuck’smas is an annual Christmas pop-up event and holiday marketplace by Chuck’s. For Chuck'smas 2023, graffiti is a key element of the booth design, used as a form of structure, texture, and visual expression.
“CHUCKS ST”
Inspired by graffiti as a visual language of rebellion and self-expression, the pop-up reinterprets the urban landscape through a Brutalist lens. The space is designed as an abstract mini city, where bold forms, colours, objects, and textures come together to create an environment shaped by creativity and individuality. Fashion, art, and self-expression are woven into the space, allowing the booth to feel like a small fragment of the city brought to life.


Chuck’smas is an annual Christmas pop-up event and holiday marketplace by Chuck’s. For Chuck'smas 2023, graffiti is a key element of the booth design, used as a form of structure, texture, and visual expression.
“CHUCKS ST”
Inspired by graffiti as a visual language of rebellion and self-expression, the pop-up reinterprets the urban landscape through a Brutalist lens. The space is designed as an abstract mini city, where bold forms, colours, objects, and textures come together to create an environment shaped by creativity and individuality. Fashion, art, and self-expression are woven into the space, allowing the booth to feel like a small fragment of the city brought to life.


The displays use bold, playful colours against OSB board as a raw base, layered with graffiti artwork by artist Jefr with graphic design direction by Ejin Sha. The rough texture and unfinished quality of the OSB board bring out the rawness of street art, creating a distinct urban character and bringing the concept to life.

The displays use bold, playful colours against OSB board as a raw base, layered with graffiti artwork by artist Jefr with graphic design direction by Ejin Sha. The rough texture and unfinished quality of the OSB board bring out the rawness of street art, creating a distinct urban character and bringing the concept to life.

The displays use bold, playful colours against OSB board as a raw base, layered with graffiti artwork by artist Jefr with graphic design direction by Ejin Sha. The rough texture and unfinished quality of the OSB board bring out the rawness of street art, creating a distinct urban character and bringing the concept to life.










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art printing works (APW)
29, jalan riong, bangsar,
59100 kuala lumpur, malaysia
© POW Ideas Copyright 2026. All Rights Reserved.
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art printing works (APW)
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studio visit
by appointment only
art printing works
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59100 kuala lumpur, malaysia
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spatial, innovation
and design
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