Infinity
Infinity
Infinity
Infinity by DeGem is designed around the refractive nature of diamonds, the space explored a more casual approach to fine jewelry. Large openings and irregular forms, the design looked into a new way for couples to journey together into marriage.

Infinity by DeGem is an extension of DeGem, one of the region's leading contemporary jewellery retailers, renowned for its stylish and sophisticated designs.

Infinity by DeGem is an extension of DeGem, one of the region's leading contemporary jewellery retailers, renowned for its stylish and sophisticated designs.

Infinity by DeGem is an extension of DeGem, one of the region's leading contemporary jewellery retailers, renowned for its stylish and sophisticated designs.

The design concept, Refracted Views, explores the idea of light refraction and the different perspectives and visual experiences it creates, reflecting the brilliance and multifaceted nature of a diamond.

The design concept, Refracted Views, explores the idea of light refraction and the different perspectives and visual experiences it creates, reflecting the brilliance and multifaceted nature of a diamond.

The design concept, Refracted Views, explores the idea of light refraction and the different perspectives and visual experiences it creates, reflecting the brilliance and multifaceted nature of a diamond.

The space features softer, less rectilinear counters to better showcase the jewellery, with lighting highlighting each display. Simple wall displays keep the focus on the main counters, while unconventional materials add subtle texture and interest. A clean façade with large display windows opens up the store to passers-by, while an asymmetrical composition gives the storefront a modern, high-street feel.

The space features softer, less rectilinear counters to better showcase the jewellery, with lighting highlighting each display. Simple wall displays keep the focus on the main counters, while unconventional materials add subtle texture and interest. A clean façade with large display windows opens up the store to passers-by, while an asymmetrical composition gives the storefront a modern, high-street feel.

The space features softer, less rectilinear counters to better showcase the jewellery, with lighting highlighting each display. Simple wall displays keep the focus on the main counters, while unconventional materials add subtle texture and interest. A clean façade with large display windows opens up the store to passers-by, while an asymmetrical composition gives the storefront a modern, high-street feel.

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