Ms Read
Ms Read
Ms Read
MS. READ specialises in stylish, high-quality, and well-fitted plus-size clothing, with its flagship store translating the brand’s focus on comfort, style, and inclusivity into a welcoming and approachable space with a simple, easy-to-navigate layout.
category
Retail
location
Pavilion Kuala Lumpur
completed
2025
size
3000 sqft
partner
photographer
MS. READ is a plus-size fashion brand created to fill the gap in the market for stylish and well-fitting clothing for women. The brand focuses on comfort, confidence, and individuality, offering trend-led ready-to-wear pieces that celebrate and complement different body shapes.
The concept explores scale and proportion as tools for creating a more welcoming and human-centred environment. Rather than presenting the space as one large, overwhelming volume, the design breaks the experience into smaller, more approachable moments.
MS. READ is a plus-size fashion brand created to fill the gap in the market for stylish and well-fitting clothing for women. The brand focuses on comfort, confidence, and individuality, offering trend-led ready-to-wear pieces that celebrate and complement different body shapes.
The concept explores scale and proportion as tools for creating a more welcoming and human-centred environment. Rather than presenting the space as one large, overwhelming volume, the design breaks the experience into smaller, more approachable moments.
MS. READ is a plus-size fashion brand created to fill the gap in the market for stylish and well-fitting clothing for women. The brand focuses on comfort, confidence, and individuality, offering trend-led ready-to-wear pieces that celebrate and complement different body shapes.
The concept explores scale and proportion as tools for creating a more welcoming and human-centred environment. Rather than presenting the space as one large, overwhelming volume, the design breaks the experience into smaller, more approachable moments.
The store is designed around warm wood tones with refined details of ribbed timber panels and soft lighting, creating a welcoming and spacious atmosphere. Subtle blush pink accents are introduced through the modular displays and loose furniture, adding a soft touch of colour while complementing the overall warmth of the space.
The store is designed around warm wood tones with refined details of ribbed timber panels and soft lighting, creating a welcoming and spacious atmosphere. Subtle blush pink accents are introduced through the modular displays and loose furniture, adding a soft touch of colour while complementing the overall warmth of the space.
The store is designed around warm wood tones with refined details of ribbed timber panels and soft lighting, creating a welcoming and spacious atmosphere. Subtle blush pink accents are introduced through the modular displays and loose furniture, adding a soft touch of colour while complementing the overall warmth of the space.
Warm timber elements bring an organic quality to the interior, while curved details at the entrance and ceiling soften the space and add a sense of femininity and elegance. The combination of warm materials, gentle lighting, and rounded forms creates a balanced atmosphere that enhances the sense of openness, making the store feel airy, comfortable, and inviting.
Warm timber elements bring an organic quality to the interior, while curved details at the entrance and ceiling soften the space and add a sense of femininity and elegance. The combination of warm materials, gentle lighting, and rounded forms creates a balanced atmosphere that enhances the sense of openness, making the store feel airy, comfortable, and inviting.
Warm timber elements bring an organic quality to the interior, while curved details at the entrance and ceiling soften the space and add a sense of femininity and elegance. The combination of warm materials, gentle lighting, and rounded forms creates a balanced atmosphere that enhances the sense of openness, making the store feel airy, comfortable, and inviting.
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art printing works (APW)
29, jalan riong, bangsar,
59100 kuala lumpur, malaysia
© POW Ideas Copyright 2026. All Rights Reserved.
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59100 kuala lumpur, malaysia
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art printing works
29, jalan riong, bangsar,
59100 kuala lumpur, malaysia
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