Tracey
Tracey
Tracey
Tracey creates versatile and functional everyday bags, designed to move with her. The space celebrates the many roles of a woman without defining her by just one.
category
Retail
“Whatever you do, wherever you go, take it with you.”
Tracey creates versatile, functional everyday bags designed to move with her - from morning routines and working days to evenings out and the quiet return home.
The concept The Duality of Her explores femininity and strength through a balance of softness and confidence. The space celebrates the many roles of a woman without defining her by just one.
“Whatever you do, wherever you go, take it with you.”
Tracey creates versatile, functional everyday bags designed to move with her - from morning routines and working days to evenings out and the quiet return home.
The concept The Duality of Her explores femininity and strength through a balance of softness and confidence. The space celebrates the many roles of a woman without defining her by just one.
“Whatever you do, wherever you go, take it with you.”
Tracey creates versatile, functional everyday bags designed to move with her - from morning routines and working days to evenings out and the quiet return home.
The concept The Duality of Her explores femininity and strength through a balance of softness and confidence. The space celebrates the many roles of a woman without defining her by just one.
The retail journey of this Tracey store follows the rhythm of a day: getting ready, stepping out, returning home and unwinding. Familiar domestic moments transform shopping into something intimate and personal.
Every Tracey store becomes a different room within the same home. Each carries a shared design language, while different settings and product ranges reveal another side of the Tracey woman.
The retail journey of this Tracey store follows the rhythm of a day: getting ready, stepping out, returning home and unwinding. Familiar domestic moments transform shopping into something intimate and personal.
Every Tracey store becomes a different room within the same home. Each carries a shared design language, while different settings and product ranges reveal another side of the Tracey woman.
The retail journey of this Tracey store follows the rhythm of a day: getting ready, stepping out, returning home and unwinding. Familiar domestic moments transform shopping into something intimate and personal.
Every Tracey store becomes a different room within the same home. Each carries a shared design language, while different settings and product ranges reveal another side of the Tracey woman.
This Tracey store in particular is designed to mimic the familiarity of coming home. Soft, curved forms represent femininity and create a comforting, hug-like feeling, while a neutral palette and warm orange terracotta tiles reflect Tracey’s signature branding. Pops of pastel blue add colour and balance to the space, bringing in a touch of whimsy.
This Tracey store in particular is designed to mimic the familiarity of coming home. Soft, curved forms represent femininity and create a comforting, hug-like feeling, while a neutral palette and warm orange terracotta tiles reflect Tracey’s signature branding. Pops of pastel blue add colour and balance to the space, bringing in a touch of whimsy.
This Tracey store in particular is designed to mimic the familiarity of coming home. Soft, curved forms represent femininity and create a comforting, hug-like feeling, while a neutral palette and warm orange terracotta tiles reflect Tracey’s signature branding. Pops of pastel blue add colour and balance to the space, bringing in a touch of whimsy.
Other projects
Other projects
studio visit
by appointment only
art printing works (APW)
29, jalan riong, bangsar,
59100 kuala lumpur, malaysia
© POW Ideas Copyright 2026. All Rights Reserved.
menu
powideas.co
spatial, innovation
and design
contact
studio visit
by appointment only
art printing works (APW)
29, jalan riong, bangsar,
59100 kuala lumpur, malaysia
© POW Ideas Copyright 2026. All Rights Reserved.
pow ka liou sdn. bhd. 201701037926(1252097-H)
contact
follow us
studio visit
by appointment only
art printing works
29, jalan riong, bangsar,
59100 kuala lumpur, malaysia
powideas.co
spatial, innovation
and design
© powideas copyright 2026. all rights reserved.